User Empathy Mapping

Get your team to better understand your users through collaboration and empathy. By gaining a better appreciation for the people you're serving, the better your solutions.

An empathy map is a collaborative tool used to gain deeper insight into customers or users. An empathy map can be centred around a single real person, or much like a user persona, it can represent a group of users, such as a customer segment. Assemble your team and ask them to bring any personas, data, or insights about the target of your empathy map.

This Interacts template creates a collaborative space with sticky notes, word clouds,  polls, and more to explore the following topics:

• 👩 Describe the user: Their role or archetype, and give them a name.
• 👷‍♀️ Tasks: What does the user do regularly and what's important to them?
• 👂 Hear and see: What are the user's surroundings and context?
• 🧠 Think and feel: What are the user's internal thoughts and emotions?
• 😩 Pains: What are the user's challenges? What frustration do they experience?
• 💪 Gains: What does the user want to achieve? What makes them the happiest?
• 🚀 Based on what we've brainstormed, describe the user in one sentence.

How to run this session

1. Sign in to Interacts and create a new session.
2. Scroll down and choose the User empathy mapping template.
3. You will notice a pre-populated session setup with all the relevant prompts.
4. Add, edit, or remove prompts at your discretion.
5. Click Save session, and that's it. You're ready to go.
   The User empathy mapping session usually takes 60 - 90 minutes.